Innovation in the Restaurant Industry Gives Customers What they Want

Innovation is around us everywhere. The speed of change is staggering. Every industry is innovating to provide customers with what they are asking for. It’s time restaurants evaluated their best practices for the next big change. Strategic partnerships between agencies who provide services to restaurants is how this industry will innovate and become stronger.

When interviewed, what are the three traits a QSR restaurant customer says they want improved?

1. Faster ordering
2. Accurate ordering
3. Easier, more inclusive ordering

So, the question remains, who can provide all three of those services at the same time? The reality is no one can do it alone. However, the good news is that strategic partnerships where different agencies work together to combine their key strengths and assets can provide everything customers want.

The order process for the QSR industry has many moving parts where mistakes or lost revenue can occur.
• Restaurants would love to take orders before they’re even open.
• Customers don’t like to make phone calls and employees answer the phone even less.
• Phone orders are often difficult to hear and understand.
• POS systems are expensive to integrate and often don’t always “talk” to each other.

These problems stand in the way of innovation, but together we can fix that.

Experts in each stage of the order process already exist and it’s time to collaborate and combine the best segments to improve the customer experience.

As a leader in technology within the QSR industry, Jeff Morin, President of Kanekt 365 says “We have been collaborating with partners including POS providers, media specialists, brokers/affiliates, and others to offer the best services that streamline the order process and benefit everyone from order initiation to the end. Customer service ratings also increase when everyone works toward a common goal.”

Kanekt 365 is introducing a partnership program where they will bring all these experts together to build a one stop shop that shares the best practices from media, POS, affiliates, and brokers and provides customers exactly what they want: fast, easy, accurate order processing.

Kanekt 365 will bring these experts together to combine their technology, best practices, standards, customer opinions and requests to develop a system where everyone benefits. It’s exciting and exactly what is needed to bring the next innovation to the QSR industry.

Morin, the leader of this initiative asks, “Where can this partnership take restaurants? We can only guess because until all the great minds are working together, we simply don’t know! But we’re excited to find out. I’m positive the outcome will be financially rewarding for everyone, even the customer! Do you work in the QSR industry as a POS provider, affiliate, or broker? Give us a call we’d love to invite you to participate.”

About Kanekt 365
Kanekt 365 was founded by Jeffrey Morin, a call center expert who is always actively seeking ways to introduce faster more innovative ways for restaurants to increase their profitability with speed and accuracy. Morin realized that the call center field was missing a method to assist restaurants and developed this specialized system that helps both consumers save time and restaurants provide faster access to meals in a convenient manner.

Kanekt 365 has over 900 current pizza restaurants around the United States who currently use the call center program. The company presently operates their call centers with over 2000 call agents. These agents answer 200,000+ calls a week. Kanekt 365 is preparing for a hiring surge so they are prepared for the increase in sales and innovation in the industry.

For more information, visit www.kanekt365.com

Increase Sales With Vegan Options for the 97 Million Vegans!

Is Your Pizza Restaurant Meeting The Needs Of The 9.7M Vegans?

Vegan pizza restaurant patrons have increased by over 500% since the early 2000s, according to PlantsProtein. Of that 500% growth, how many pizza customers visit your restaurants? Do you have menu options that your QSR customers can and want to choose from?

Current vegan statistics according to Truly Experiences

  • 6% of US consumers are vegan
  • According to Global Market Research Company, Ipsos, there are currently over 9.7 million American vegans
  • 11,000 people 17 years old and older were surveyed, and the results revealed that 2% of Americans are vegetarian. Of these, one-in-four are vegan, making for 0.5% of the total population.

Even though the actual percentage of vegan Americans is small, there is a much higher percentage of QSR customers that are not strictly vegan YET but would like to be in the future. Therefore, they take any opportunity to investigate their options at QSR restaurants.

Additionally, Nielsen, a marketing research company, states that 39% of Americans claim they are not entirely vegan but prefer a diet that eliminates as many animal products as possible.

What does this mean for your pizza restaurant?

  1. The number of plant-based diners in your QSR restaurant will increase
  2. You will need more plant-based pizza and food options on your menu to entice customers to choose your pizza restaurant.

 

What are some of the more popular vegan pizza menu items? What can you add?

  • Typically, thin and crispy crusts
  • BBQ sauce
  • Buffalo sauce
  • Classic marinara
  • Olive oil drizzle
  • Dairy-free cheeses
  • Cheeseless pizzas

 

If you already have plant-based and gluten-free options on the menu,

Then it’s time to market. Vegan and gluten-free patrons always search for convenient and fast restaurants to get pizza or food orders that meet their needs and desires.

  1. Dedicate a week or more to telling your followers in detail what you offer for vegans.
  2. Place a flier on your pizza boxes that show vegan options for pizzas.
  3. Place signs in your windows or on your delivery cars that tell people you have vegan options.
  4. Share information with organizations that promote plant-based diets.

 

As with any marketing plan, you need to help educate the consumer. If the population of QSR patrons does not know you offer vegan options, they won’t even come to your restaurant. So, get them in the door and wow them with your menu options.

 

Kanekt 365 is a call center company dedicated to increasing the profits of the QSR industry. Stay tuned to our blog for future discussions on best practices and other strategies to increase your pizza restaurants’ profits.

Contact Kanekt 365 if you want to take advantage of our services to increase your sales. Our website lets you quickly see the cost of outsourcing your QSR calls with Kanekt 365. https://kanekt365.com/pricing/ add your weekly sales, number of calls, and you’ll see how we can save your restaurant money on staffing costs. These savings cover the costs associated with outsourcing.

Top Four Ways to Make the Most of Participating in a Farmers’ Market

So, Your QSR Decided to Participate in Farmers’ Markets or Festivals?

Now What?

In our last blog, we walked you through determining if the potential sales of participating in Farmers’ Markets and Festivals outweighed the costs.

The next step is to make the most of your participation. Of course, the most important thing to consider is cost versus potential pizza sales, but involvement also increases your marketing reach and community spirit.

Follow these steps to get the most from the additional marketing through the Farmers’ Market and Festival. It sounds like common sense but adding additional events to your schedule can often become rushed, so you want to be sure not to miss any additional marketing opportunities.

Step 1: Ask the event coordinator where your logo will be displayed and what the deadline is to get them your logo? Do not be late. The first people who submit often are listed in the best spots (based on participation levels).

When you submit your logo, ensure it is in the proper format that the Farmers’ Market or Festival can give directly to the graphic designer. Critical size requirements and formats must be used to make your logo clear and professional. NEVER skimp on the cost of that. If you submit the wrong size, you risk your logo being pixilated or blurry. It is your brand, and you want it crystal clear and professional.

Step 2: Include your participation on your own QSR social media pages and website. You have a following, and you want to bring them with you. This simple step shows the Farmers’ Market and Festival that you bring added value to their event, not just pizza. Event coordinators will remember and appreciate your help and support.

Step 3: Build community. People love to buy from local restaurants and those that give back. What do you already do to support the community? Make sure the event-goers know. If you sponsor a little league team, have a picture in your space. Engage with children at your booth. Parents appreciate a company who does more than serve QSR food to their children. Speed is essential, but it doesn’t take long to interact with a child. Potentially have a treasure box or get a custom temporary tattoo with your logo that you can give children.

Step 4: Convert new customers. Can you offer a coupon or discount for the Farmers’ Market or Festival attendees to use in the future? Creating sales at the event is a great way to increase income, but if you convert a new customer that will visit your restaurant, that’s even better. Offer a discount if they like your social media pages. This gives you direct access to them after the event. Provide a coupon for an in-store purchase the week following the Farmers’ Market or Festival. Whatever it takes to turn these one-time customers into repeat customers is one of the most important reasons you should do a Farmers’ Market or Festival.

These are just a few ideas. Be creative and remind your event staff that it’s not only about selling pizza. It’s about building your community spirit and offering a “deal” to the attendees to turn them into repeat customers after the event.

 

Kanekt 365 is a call center company dedicated to increasing the profits of the QSR industry. Stay tuned to our blog for future discussions on best practices and other strategies to increase your pizza restaurants’ profits.

Contact Kanekt 365 if you want to take advantage of our services to increase your sales. Our website lets you quickly see the cost of outsourcing your QSR calls with Kanekt 365. https://kanekt365.com/pricing/ Simply add your weekly sales, number of calls, and you’ll see how we can save your restaurant money on staffing costs. These savings cover the costs associated with outsourcing.

 

 

 

QSR Customers are Clear on Their Desires

Customers are speaking loud and clear about their desires from QSR restaurants.

Restaurants that listen carefully attract more customers!

These statistics show why it is important to tap into the QSR growing market:

• There are almost 200,000 fast food (QSR) restaurants located across the United States. (IBISWorld Jun 2022) https://www.ibisworld.com/industry-statistics/number-of-businesses/fast-food-restaurants-united-states/

• Consistently, since a CDC study in 2018, approximately one-third (36.6%) of Americans eat at a QSR daily. (CDC, 2018, Spendmenot, 2021) https://spendmenot.com/blog/fast-food-industry-statistics/

So, that’s not enough to bring them inside your restaurant! A new way to entice customers to your restaurants is improved options and alternatives that other neighboring restaurants don’t have.”

— Jeff Morin, President of Kanekt 365

The population of the United States based on the 2020 Census is 331M, which means 165M people eat a meal from a QSR daily. Quick math shows the benefits of attracting these customers.

Here is an example:

Plymouth, NH, has a population of 4730, meaning approximately 1703 people eat at a QSR daily. Marketing demographics demonstrate that there are ten competitors where customers can choose to eat. When 1703 is divided by 10, each restaurant is competing for 171 customers every day. That’s strong competition; restaurants that cater to customers’ desires are much more likely to attract these daily diners.

Any restaurant can do the math.
1. Take the population of the town and divide that by half
2. Divide that by the number of other QSRs that customers have to choose from.
3. That is the number of people who mathematically might visit a restaurant every day.
4. If daily customers is higher than that number—congratulations. If daily statistics are lower—read on.

Regardless, read on; everyone should be looking to meet customer requests. Here are some ideas on what will entice new and returning customers to a restaurant over the other options in town.

QSR customers are increasingly asking for the following options when choosing which QSR restaurant they will order from.
1. More healthy options
a. Vegan
b. Beverage choices with healthy sugar alternatives
c. Fruit
2. More expansive kids’ menus
a. Non-soda choices
b. Fruit
3. Expanded delivery or ease of pickup
4. Increased self-ordering options
a. Touch-free onsite kiosks
b. Quicker phone/app ordering

Jeff Morin of Kanekt 365 reiterates, “Our QSR clients tell us that customers have been asking for quick, accurate ordering options for quite some time. Most restaurants have been able to accommodate that already. So, that’s not enough to bring them inside your restaurant! A new way to entice customers to your restaurants is improved options and alternatives that other neighboring restaurants don’t have.”

About Kanekt 365
Kanekt 365 was founded by Jeffrey Morin, a call center expert who actively seeks to introduce faster, more innovative ways for restaurants to increase their profitability with speed and accuracy. Morin realized that the call center field was missing a method to assist restaurants and developed this specialized system that helps consumers save time and restaurants provide faster access to meals conveniently. In addition, Kanekt 365’s brand experts help customers make choices from the menu that fulfill the above desires.

Kanekt 365 has over 600 current pizza restaurants around the United States that currently use the call center. The company presently operates its call centers with over 2000 call agents. These agents answer 150,000 calls a week. Kanekt is preparing for a hiring surge, so they are ready for the increase in sales.

For more information, visit http://www.kanekt365.com/

Farmer’s Markets and Festivals—Curious if your QSR Should Participate? We’ll Tell You

Today’s Kanekt 365 blog shares ways to increase pizza sales for your QSR in the summer. As we discussed last month, summer sales can be lower if pizza restaurants want to increase sales in new markets. For example, many towns have Farmer’s Markets and festivals during the mornings or weekends.

Farmers’ Markets sound like a great place for QSR’s to earn extra income, right?

Sure, a new venue, new customers, guaranteed audience. Sounds perfect!

But is it? Let us explain why your QSR should or should not participate in a Farmers’ Market

Some serious factors should be considered to determine if Farmers’ Markets or Festivals are a good place to sell your pizzas.

Here are some of the most serious factors a QSR needs to think about before agreeing to be a vendor at a Farmers’ Market or Festival:

  1. Do you have a cooler to store your pizza ingredients and toppings?
  2. How will you cook your pizza onsite? Do you have the necessary cooking appliances and tools?
  3. Will you add drinks for an upsell item? It will be hot after all!
  4. Do you know how many people might attend the farmers’ market or festival regularly?
  5. What is the cost to participate?
  6. Do you have sufficient QSR staff to have someone at the restaurant and the Farmers’ Market?
  7. Does your pizza restaurant staff have all the necessary training?
  8. Does your insurance cover Farmers’ Markets or Festivals?
  9. Do you have all the required Department of Public Health Licenses to participate?

 

If you say no to any of these above questions, your first step is deciding if your Pizza Restaurant will benefit by participating in Farmers’ Markets or festivals. First, you need to figure out the additional costs for each question? You can get that from other QSR restaurants in your area or other geographic areas. Next, get detailed information on what you might need to purchase. Second, make sure you have staff available for these events. Farmers’ Markets and festivals may occur when your team isn’t used to working.

Once you figure out the costs of each additional expenditure, you should look at the potential profit and additional marketing exposure for your QSR. Both have value! The organizer for the event should be able to answer the below questions. If they can’t, that might be a red flag that stops you in your tracks.

  1. How many people will attend?
  2. Do the attendees match the target market for your pizza restaurant?
  3. How many similar pizza vendors will they allow at the same time?
  4. What is the cost for your pizza restaurant to participate?

 

The last step is pretty simple math. First, what is the cost for your QSR to participate one time? Next, what is your break-even point where your pizza restaurant will begin earning money? Finally, can you commit long enough to break even and continue attending and earning profits?

Additionally, make sure you consider marketing. The Farmers’ Market and Festival will provide additional marketing for your QSR, which is also worth something.

If you decide to participate in Farmers’ Markets or Festivals, stay tuned to our next blog, covering: How do you make the most of the additional marketing opportunities provided by participating in these events?

Kanekt 365 is a call center company dedicated to increasing the profits of the QSR industry. Stay tuned to our blog for future discussions on best practices and other strategies to increase your pizza restaurants’ profits.

Contact Kanekt 365 if you want to take advantage of our services to increase your sales. Our website lets you quickly see the cost of outsourcing your QSR calls with Kanekt 365. https://kanekt365.com/pricing/ Simply add your weekly sales, number of calls, and you’ll see how we can save your restaurant money on staffing costs. These savings cover the costs associated with outsourcing.