What QSR Customers Want is Changing More Rapidly Than Ever

Join Kanekt 365 as we adapt as quickly as customer requests do. For many in society, Covid is “over,” and in many ways, it is. However, what COVID-19 taught us is vital to business growth. The QSR industry learned that there are always new ways to do things. We can, and should, continue to adapt quickly. In March 2020, businesses changed practices virtually overnight; why let that stop now? Speed is the essence of the QSR industry, and restaurants should select a call center that is still changing to keep up with technology and customer desires.

In the Quick Service Restaurant (QSR) industry, customer service has always been a key ingredient for success. However, as the industry continues to evolve, propelled by technological advancements and shifting consumer preferences, the definition of exceptional customer service has also evolved. Take a closer look at how Kanekt 365, a trailblazing QSR call center, has adapted to meet customers’ changing needs and expectations.

Why Use A QSR Call Center?

Many onsite restaurant staff are so busy and have too much background noise to hear well and adapt to customer’s changing needs quickly. Kanekt 365 adapts as soon as we see a need. Unlike restaurant staff, it’s our only job, so we do it thoroughly!

Personalization is Paramount for QSRs

In 2023, the concept of customer service in QSRs revolves around personalization. Customers no longer want a generic, one-size-fits-all approach. They seek tailored ordering experiences that make them feel valued and understood. Kanekt 365 has harnessed the power of technology to accomplish this. Kanekt 365 offers a help desk for each restaurant chain where they can call and share inventory concerns, discounts, and promotions. Call agents can adjust their script accordingly and upsell food that is reaching its perishable date or offer discounts that provide the caller with more options. The result is often an increased ticket average. Most importantly, customers feel like the menu was crafted just for them.

Digital Ordering and Convenience

The digital revolution has swept through the QSR industry, reshaping customer service. Today, customers expect the convenience of ordering their favorite meals from the palm of their hand, whether through mobile apps or online platforms. Kanekt 365 understands this shift and has invested heavily in user-friendly technology that streamlines the ordering process, making it fast and accurate.

Transparency and Trust

Transparency and trust are paramount in an age of heightened awareness about food sources and nutrition. Customers want to know where their food comes from, how it’s prepared, and its nutritional content. Kanekt 365 has taken transparency to heart. We ask our client restaurants to provide comprehensive information about ingredient sourcing, preparation techniques, and nutritional details on their menu.

With that knowledge, Kanekt 365 provides one of the most robust training programs in the industry. During their six weeks of training, the call center agents learn detailed information about the menu. They can then share it with customers when asked. This knowledge builds trust with customers and caters to those with specific dietary preferences or restrictions. Confidence in Kanekt 365 agents increases customer loyalty!

QSR Efficiency through Automation

Efficiency remains a key focus in the QSR industry, where BOTH speed and accuracy are essential. In 2023, automation is making waves, with self-order kiosks, automated drive-thru systems, and robotic kitchen assistants becoming commonplace. Kanekt 365 has embraced technology, streamlining operations and reducing errors. The result is faster service and a higher level of customer satisfaction. Kanekt 365 is more than a call center; they are a technology company on the cutting edge of new call center applications that both restaurants and customers appreciate.

Enhanced Customer Feedback Mechanisms

To continually enhance the customer service of their client restaurants, Kanekt 365 continues to collect customer feedback, details from mystery shoppers, and the quality assurance team’s reports. This feedback is used in training and pre-huddle meetings with call agents. This real-time approach allows Kanekt 365 to address issues as they arise and make improvements, demonstrating to customers that their voices are heard and valued.

Customer service is a dynamic and ever-evolving concept. Kanekt 365 is agile enough to keep up with customers’ changing expectations, and they have a strong technology team to implement changes quickly. As customers demand more from their dining experiences, Kanekt 365 will consistently deliver exceptional customer service. We help our client restaurants not only survive but thrive in this rapidly evolving landscape.